Medical ID Bracelets and Keyrings
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About us

This site is operated by Vilda UK, a small business in beautiful North Devon. We trade on various online sites, local markets and also work with charities and small independent retailers. We have been trading online since 2010.

The need for nice-looking medical bracelets was apparent to owner Helena a few years ago – having a stepson with Asperger Syndrome and a young daughter with a fear of getting lost, it was important to find something that would help promote understanding and keep them safe. But it also had to be something that looked good so that they would be happy to wear it!

This range was created with that in mind, and it has been selling successfully on Amazon, eBay and Etsy as well as smaller independent sites. Previously this range was integrated into our main webshop Vilda Fashion Jewellery but we felt the time was right to set up an independent website in order to better cater for our medical alert customers.

Our range is growing continously, but if you can’t find the specific wording you need, don’t worry! You can personalise your own bespoke bracelet with a name, a medical alert or a mobile number.

The items in this shop are handmade right here in North  Devon. The handmade bracelets and keyrings are designed by Helena, who has over 25 years experience in jewellery and fashion retail, and her team. Great customer service, great quality and quick dispatch are things that are very important to us. We post worldwide at low rates via Royal Mail, and your purchase will usually be dispatched within 1-2 workdays. And we’re always on hand if you have any questions or special requests.

If you work for a charity, we'd like to hear from you! We can offer you hugely discounted wholesale prices on medical jewellery specific to your needs, or we can set up special links for you to promote items from our range for a great commission. Whichever method you prefer, it will help promote awareness and raise useful funds for your charity.

You can get in touch on or call 01271 860 935 (office hours 9am-3pm)